Doom Bar

Doom Bar

The Doom Bar is a sandbar at the mouth of the estuary of the River Camel, where it meets the Celtic Sea on the north coast of Cornwall, England. Like two other permanent sandbanks further up the estuary, the Doom Bar is composed mainly of marine sand that is continually being carried up from the seabed.

The beer is named after the dangerous Doom Bar sandbank at the mouth of the Camel Estuary in north Cornwall. Cask Doom Bar is brewed at Rock, but bottled Doom Bar has been produced, 267 miles (430 km) away, in Burton upon Trent, Staffordshire, since 2013.

Consistent, easy, available. On balance, then, it seems Doom Bar was successful because: It required less care from publicans, and less waiting, with each cask yielding a little more beer. Its owners invested in marketing, especially at point of sale, conveyed a sense of quality and reliability to consumers.